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The Position of Affiliate Marketing and its Innovative and Modern Techniques

Due to the increase in number of blogs and bloggers has grown, there has been more and more demand for affiliate marketing.
Affiliate marketing is one of the best ways to monetize a blog, and the most successful publishers are selective about the brands they promote. This helps to establish authenticity and build trust among their readers and followers.

Social media also continues to grow in importance and usage, allowing affiliates more and more ways to promote products. Instagram, Facebook, Twitter, and YouTube are all popular channels for affiliate promotions.
Mobile affiliate marketing has become increasingly more important over the past few years. As of 2019, over 63.4% of people use their phone to access the internet. As that number continues to grow, brands and publishers focus more and more attention on mobile content and mobile ads.

In the past few years, we’ve seen great improvement in analytics and tracking technology. This has made it much easier for companies to analyze the details of their affiliate marketing strategies.
Now, companies can study the metrics to determine if their affiliate strategies are actually working.
Interest in the affiliate marketing industry has grown consistently since 2013. Many companies used to be skeptical of affiliate marketing; doubting that it could be advantageous to their business. Today, those same companies are working hard to include an affiliate marketing strategy in their digital marketing efforts.
Currently, 81% of brands participate in affiliate marketing to some degree.

The future of affiliate marketing- Few words from top affiliate professional 

Devon Kirk, Marketing Manager for GetPayroll & Simon Payroll App

“I believe that affiliate marketing will slowly and then more rapidly decline in the years to come. With the creation of search and site retargeting there isn’t the need to spend time building relationships with other businesses to gain leads through affiliate marketing. Instead, I think the focus will shift heavier to retarget marketing and redirect email marketing – if you visit a site and leave without completing a transaction or form, you’ll get an email. Additionally, social media marketing through paid ads, pages and groups will play a role in the slow death of affiliate marketing. With social media likes, follows, shares and retweets, information about a business spreads like wildfire, leaving affiliate marketing behind to wonder what happened.”

Adam White, Founder at SEOJetLink

“As more and more users of SEOJet are actively participating in affiliate marketing, we have seen an over saturation of affiliate sites that essentially provide exactly the same information on the products they are affiliated with. This hurts Google because they want to provide the best search results and listing sites that have basically the same information makes for a bad user experience on Google.
My prediction is that the majority of affiliate sites will be weeded out of Google’s search results over the next 10 years and that in order to effectively run an affiliate campaign you will need to think way outside the box. A typical reviews website will have a much harder time getting traction in Google. You will most likely see a few authority review sites that have extreme brand trust with Google that dominate review based searches and very few other affiliate sites in the top 10.”

Cole Hernandez, Founder of Pink Graffiti

“It is a booming opportunity, especially considering the rise of freelancers and solopreneurs with online businesses. As we look ahead, the millennials and post-millennials, who are actively benefitting from the sharing economy, understand the power of passive income, and as businesses are formed, they are actively integrating affiliate marketing into their business models. Why? Simply because the numbers make sense. Ten voices vs. one voice actively sharing and promoting a product leads to accelerates awareness and profit.”

Yonatan Dotan, Co-founder of Affluent Analytics

“The affiliate marketing industry is growing and coming out of the shadows. Where it was once reserved for gambling sites and shadier niches, today major international brands from every market rely on affiliation as part of their marketing mix, but it is still a far way off.
While over 15% of digital media revenue comes from Affiliate Marketing and 80% of brands use it as channel, nearly 80% of CMOs admit that it is their least mastered area of marketing. This is, in part, due to a severe lack of technology and a heavily fragmented industry, split across thousands of affiliate networks and softwares.
As affiliate marketing grows and becomes more legitimate, we predict there will be significant consolidation of affiliate networks, much more widespread adoption of affiliation among publishers ranging from the largest of content sites to the smallest of bloggers, and that it will grow to become one of the top areas of expertise for CMOs.”
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